Upgrading your plan

HitCounters bills per site, not per account. You only pay for the sites that need higher log limits or premium features. Tiny personal sites can stay free forever; high-traffic clients pay their own tier.

The free tier

Every site starts on Free. The Free plan gives you:

• Unlimited page views (counted, never billed)
• Up to 500 stored sessions at a time (older sessions roll off)
• Daily aggregates kept forever
• Real-time visitor list, basic visitor logs
• Goals & conversion tracking
• Email digest reports

If your site has steady low traffic, free works indefinitely.

Upgrading a site

1. Go to /dashboard/sites.php.
2. Click on the plan badge next to any site (it shows "Free" by default).
3. Pick a tier and confirm. We charge a prorated amount for the rest of the current billing period.

Or visit /dashboard/upgrade.php to upgrade multiple sites at once.

What paid tiers add

Higher tiers raise the session retention limit (5,000 / 25,000 / 100,000 / unlimited) and unlock features like:

• Live visitors — the always-on real-time dashboard
• Bot scoring — per-visit quality scores 0-100 with detailed flags
• Traffic Insights — engagement scoring grouped by source
• CSV export
• Team members — invite collaborators to specific sites
• API access

See the pricing page for the current tier matrix.

Trials

The first time you create a new site, it gets a trial of our best paid tier for a limited number of days — no card required. Once the trial ends, the site reverts to Free unless you upgrade.

Downgrading or cancelling

Click the plan badge and pick Free (or a lower paid tier). We cancel the Stripe subscription and prorate any unused time as a credit. Your data stays where it is — downgrades only affect what features and retention you have going forward.

Add-ons

Need more session retention without jumping tiers? Each tier has optional log-limit add-ons. Click the plan badge, then Configure add-on.

Unlimited free via promo code

If you have a promo code, redeem it on your billing page. Some codes give unlimited free access to all features — in that case you can pick any tier without paying.