Free Tool

Free UTM URL Builder

Build trackable campaign URLs in one click. Works with HitCounters, Google Analytics, Plausible, and any tool that reads UTM parameters.

Build your URL

Where the traffic is coming from.
Marketing channel type.
Specific campaign or promotion name.

Your tagged URL

Fill in the fields above to generate your URL.

What is UTM tracking?

UTM parameters are tags you add to a URL so analytics tools can track where your traffic is coming from. They look like this:

?utm_source=newsletter&utm_medium=email&utm_campaign=spring2026

When someone clicks the link, your analytics records those values so you know which campaign brought them in. HitCounters surfaces UTM data on the Campaigns tab of Reports.

Best practices

  • Use lowercase — twitter, not Twitter. Otherwise you\'ll see two separate sources.
  • Use dashes, not spaces — spring-launch, not spring%20launch.
  • Be consistent — pick a naming convention and document it. email + newsletter beats mixing email-newsletter randomly.
  • Don't tag internal links — only use UTM on links that come from off-site.